GRAMMY-AWARD WINNER NAUGHTY BOY APPOINTS THE FITTING ROOM

Back in 2017/ 2018 we were the communications agency for both Grammy-award winner Naughty Boy and global burger house Shake Shack. This was Naughty Boys first official step into the food arena, and a collaboration we were proud to work across, a merging of local and global.

And now we’re back with Naughty Boy Kitchen! The Fitting Room have been appointed to build the brand, from strategy, to website design and build, to press office, to activations, to collaborations. We’re excited to bring Naughty Boy Kitchen to households in 2020. Stay tuned!

Read more about the Naughty Boy x Shake Shack collaboration here  

July 11, 2020