Queen Bee and Retail: The new Ivy Park x Adidas Launch
Last week Beyonce dropped her latest highly anticipated Ivy Park x Adidas range. Being beacons of culture the collaboration once again ticked every box for a guest first experience. From the gifting, to the in-store activation, this was more than an athleisurewear drop, it was an example of what brands can do to make their experience pop IRL and online.
We’ve unpacked some elements of the launch that show why it was a win for Queen Bee and retail.
November 2, 2020