New partnership: Idris Elba and his team at Porte Noire appoint The Fitting Room

Idris Elba and his team at Porte Noire appoint The Fitting Room

Following a pitch process, we are thrilled to of been appointed as the retained brand marketing partner for the launch and roll out of Porte Noire. The brand is led by award-winning actor, DJ and philanthropist Idris Elba. The Porte Noire collection currently includes a champagne and rose.

The Fitting Room will delivery services across brand strategy, marketing, digital and content.

Co-founders Idris Elba and David Farber commented, ‘’We’re incredibly proud of what we’ve created in our collection of Porte Noire wines and we are equally as thrilled to be working with the creative and strategic talents at The Fitting Room – an agency as impassioned as we are about establishing Porte Noire. Within a competitive industry, The Fitting Room has brought imaginative ideas and boundless creative energy into the room, and we’re looking forward to delivering great work together this year”.

Charlotte Mair, Managing Director of The Fitting Room added, “We’re excited to be working with Idris and the Porte Noire team, focusing on driving hype, demand legacy into the brand. Our main focus will be to cultivate conversation and community, igniting cool and culture – making Porte Noire a meaningful brand and renowned as the luxury wine to drink this year and thereafter”.

Learn more about the product here:

1 month ago