Bugaboo has appointed brand marketing agency, The Fitting Room, to launch their latest campaign, Adventure Awaits, and work on repositioning the award-winning pushchair brand within the UK, Nordics and Australia.
Well known as the original innovator in the baby-carrier market, Bugaboo have confirmed The Fitting Room to lead on the creative thinking, execution and activation for an as-yet-to-launch marketing campaign after a 5-way pitch. The Fitting Room’s breadth of work and remit is to include storytelling and creative content, social strategy, influencer seeding, talent partnerships and PR.
Bugaboo Managing Director, Gill Moore – previously Chief Customer Officer at Monsoon, Accessorize and Marketing Director at New Look – commented, “Following a competitive pitch process we are thrilled and excited to be working with The Fitting Room. With a proven track record of delivering imaginative campaigns that tap into the culture and the cool, The Fitting Room will help us achieve our brand ambitions of reaching the next generation of parents-to-be whilst championing our existing Bugaboo credentials”.
Our Managing Director, Charlotte added, “Bugaboo was the original disruptor to this competitive space and we’re so excited to be working with them on remaining as leaders. Their customer base is a testament to the quality of the product. We’re looking forward to creating hype, demand and legacy for them in the UK, Nordics and Australia’’.
Bugaboo designs award winning strollers and parenting solutions, helping families to create endless moments of fun and discovery every step of the way. The brand has often been referred to as “the Tesla of pushchairs” and has made fans in celebrities including Gigi Hadid, Meghan Markle, Jamie Dornan and Chiara Ferragni.