As we frequently say to our clients, ‘culture comes first’ and that thinking is at the heart of The Fitting. We are an energetic team, that collectively create campaigns that are thought-provoking, behaviour changing and leave lasting memories.

We are at the forefront of transformation for brands and businesses and we live and breathe driving change both professionally and personally. It is who we are. Our Founder and Managing Director, Charlotte started the agency with a firm belief that things could be different and that is what we are committed to.

We travel the world to capture and understand the fast-changing landscape, we read books about different cultures and heritage to find opportunities for untold stories, we study channels to really understand opportunity for amplification.

From summer parties in Ibiza, to client trips to Coachella, to our annual Christmas party roller disco, we have a global network and an un-negotiable desire to deliver excellence.


As an agency, we are committed to servicing our clients, but we’re also very committed to supporting people. In 2017 we launched our ‘Do Better, Be Better’ initiative. The initiative is focused on helping others, not just when it’s trending.

Our Founder and Managing Director, Charlotte is focused on driving change for those less fortunate. From supporting ending period poverty for young women in the UK,  to creating the It’s Time initiative, to local charity outreach.

You will frequently hear her say ‘Lift as you climb’, and taking time to reflect on what more we can do as a business everyday.

Did someone say DJ Luck and MC Neat

Our annual Christmas party

Celebrating Women in Business

In 2019 our Managing Director and Founder, Charlotte launched the It’s Time movement a celebration of women in business. Focusing on marketing, brand, comms and investment.

Award-winning in 2019

We do love to win an award. Here with our Be At One family

From London to Belgium

Some of the team out in Belgium shooting a campaign for Vedett UK

The gang

Team night out!

Hosting Duties

Our Founder and Managing Director hosting an event with industry leaders for our client Maxwell’s Group