Belgium Untold: Vedett


Vedett, part of the Duvel Moortgat group approached us when they were looking to start talking to their customer more. They wanted an authentic campaign that could drive awareness of the brand, and the quality of Belgian beer.

Beer is a competitive space in the UK, with everyday lagers owning the conversation with brand equity that has been growing for 50+ years.

Instead of competing with catchy catch phrases and large activations, we focused on Belgian culture. Why is Belgium so great? Our research identified that several famous illustrators were from Belgium, they also have a high number of female DJs. We recruited genuine Belgian talent to join the campaign and travelled to Belgium to hear their stories. #BelgiumUntold was born


  • Concept
  • Project management
  • Talent recruitment
  • Web design and build
  • PR
  • Film
  • Social strategy
  • Photography
  • Media buying
"The Fitting Room have been, at every stage of the relationship, complete joys to work with. From creating a compelling and innovative platform to managing each step in a friendly, collaborative manor. We always say only work with people you’d like to share a beer with and that was always 100% the case. The continued stream of good ideas was a consistent from the guys and I’d not hesitate for one second in recommending them to anyone and indeed am always available for a phone call if anyone is considering them." John Wood, Managing Director at Duvel Moortgat