Brits After Party

Strategy

Since ’93 are a full-service entertainment company who also launched a record label in collaboration with Sony. They wanted to host a ‘new school’ BRITs After-Party that celebrated urban culture and the rise of grime music in the UK.

Our thinking

We worked with Since ’93 to create an epic lineup, guest list, and an in-demand experience for attendees. We wanted the party to be a challenger and iconic, at the same time.

Deliverables

  • Brand partnerships
  • Artists, talent and entertainment management
  • Event curation and production
  • Event and on-site project management
  • Film and photography – shooting, editing and distribution of all content across all channels
  • Pitching content to media for editorial content

Here’s What Happened

In 2018 and our first year, we partnered with Café de Paris, along with Be At One, Shake Shake and rum brand, The Duppy Share. Stormzy rolled through, choosing to celebrate his award wins at our event after his iconic Theresa May/Grenfell freestyle performance, with other guests in tow, Dave, Giggs, Tinie Tempah, Jess Glynne and Maya Jama.

The year after, Since ’93 collaborated with Beats By Dre, Apple and CÎROC, with notable attendees including Maya Jama, Naughty Boy, Michael Dappah and Emeli Sandé, with DJ sets by Charlie Sloth and Zane Lowe, followed by a live surprise performance by Giggs.

In our third year in 2020, we partnered Since ’93 with fashion brand Rebel Empire and Stoli Group. Stormzy dropped by again, along with rappers Aitch, Fredo, Krept & Konan, Loski and Morrisson, creating an iconic end of night image that went viral post BRITs night.