Fuller’s House of Ice Cream

Overview

In 2017, we launched the Fuller’s Ice Cream Bus that toured the UK. For 2019, Fuller’s engaged us to again spread their message of the quality of ice cream – the only product you can buy in every Fuller’s pub.

We created the House of Ice Cream, an Instagrammable haven for the millennial. We developed the concept as a pop-up to drive demand. We created new products including; fried chicken served with their signature ice cream and hot sauce, macaroons with ice cream and Pornstar Martinis with raspberry sorbet. We also launched a 7-course tasting menu, matched to ice-cream flavours.

Deliverables

  • Concept creation
  • Campaign direction and storytelling
  • Design and production
  • Social strategy and influencer outreach
  • Logistics and on-site project management
  • Photography and film
  • PR and media relations
  • Event programming
  • Identifying key audiences on social platforms
  • Delivery of social strategy to affect buying behaviours

Here’s What Happened

  • Exclusive with Evening Standard
  • Press coverage in Metro, Time Out, MSN, The – Resident, London On The Inside, Eater and more
  • Social coverage from LadBible
  • Increase in sales across the estate
42% Website traffic increase
245.8% Audience growth on instagram
1021% Increase is social media engagement
"We love the idea, such a cool pop up. We weren’t sure on how it would taste but the chips, ice cream and hot sauce was a first for us. The content will be perfect for our audience"