For the reopening of Seven Dials Market in Covent Garden, we created a digital and content strategy campaign inspired by the diorama art form in miniature. Understanding the audience opportunity and change in consumer habits post lockdown, we tapped into millennials and Gen-Z using data from surveys showing they most wanted a holiday.
We picked a selection of dishes available at Seven Dials Market and re-imagined them as holiday destinations and activities.
We focused on connecting with guests and their lack on holidays this summer. We wanted to make people smile and tap into the world of miniature art – beach on a burger, sure. Surf in a cocktail, why not? Sail on a banana, makes sense. Or climb a mountain of cheese… hello it’s 2020!
- Concept creation
- Campaign direction and storytelling
- Creative and design
- Digital ad strategy
- Influencer outreach
- PR and media relations