Kerb – Seven Dials Market Reopening

Strategy

For the reopening of Seven Dials Market in Covent Garden, we created a digital and content strategy campaign inspired by the diorama art form in miniature. Understanding the audience opportunity and change in consumer habits post lockdown, we tapped into millennials and Gen-Z using data from surveys showing they most wanted a holiday.⁣

We picked a selection of dishes available at Seven Dials Market and re-imagined them as holiday destinations and activities⁣.

Our thinking

We focused on connecting with guests and their lack on holidays this summer. We wanted to make people smile and tap into the world of miniature art – beach on a burger, sure. Surf in a cocktail, why not? Sail on a banana, makes sense. Or climb a mountain of cheese… hello it’s 2020!

 

Deliverables

  • Concept creation
  • Campaign direction and storytelling
  • Creative and design
  • Digital ad strategy
  • Influencer outreach
  • PR and media relations