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Thinking Out Loud

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Restaurant group Pho cooks up agency partnership

Culture and communications agency The Fitting Room has been appointed on a retained basis by Pho, after undertaking project work for the Vietnamese restaurant brand in late 2023.

Under the 12-month contract The Fitting Room will deliver consumer communications, influencer marketing and activation work for Pho.

2 months ago

Media Cat Interviews our Founder and Managing Director

For the latest MediaCat Magazine our Founder and Managing Director sits down with Mike Piggott the editor of Media Cat podcast to discuss The Fitting Room’s methodology of hype, demand and legacy, and how it relates to hip hop legends like Biggie Smalls. Was Biggie a natural marketer in terms of how he positioned himself and the brands he chose to be associated with? Listen in to find out.

1 year ago

CAMPAIGN MAGAZINE

Our Founder and Managing Director explores the power and influence of nostalgia during recessionary times. Brands and celebrities know the power of nostalgia and simplicity when times are hard, but those pursuing this as a strategy need to make sure they stay culturally relevant.

1 year ago

PR WEEK

PR Week features our Managing Director in their Creative Q&A. The article features how she started an agency with £17.22. studied pop culture obsessively and her f*ck it moments.

2 years ago

Gordon & Eden

Our Founder and Managing Director was featured as one of Gordon & Eden's Inspirational Women In Business. She features alongside some of the most impactful women in across the globe including; Jacky Wright, Microsoft, Ann Cairns, Mastercard and Barbara Martin Coppola, Ikea, to name a few.

2 years ago

CAMPAIGN

Our Managing Director Charlotte explores reasons behind declining black leadership in the creative industry.

3 years ago

The Marketing Society

Clubhouse has landed. Part talkback radio, part Houseparty, part podcast and part conference call. We take a closer look at Clubhouse and Twitter Spaces as a great new place for brands to listen.

3 years ago

Campaign

Rolling Stone magazine called Biggie Smalls ''the greatest rapper that ever lived''; I call him one of the greatest marketers that ever lived''.
Our Managing Director explains why Biggie Smalls is the Master Marketer for Campaign Magazine.

3 years ago

AdAge

What brands can learn from Biggie Smalls : Our Managing Director examines the marketing legacy of the iconic rapper as a Netflix documentary about his life is about to drop

3 years ago

Campaign

What does the second lockdown mean for the experiences sector?

3 years ago