Social Media Manager

• Start: ASAP
• Location: London
• Hybrid: 5 days per week (3 days in the office)
• Salary Range: £40,000 – £45,000
• Type: Permanent
• Reports to: Senior Account Director, Social, Content + Creators

About Us

We create hype, demand + legacy.®
The Fitting Room is an award-winning, independent global culture and communications house. We design culturally iconic moments at the intersection of strategy, creativity and truth, building lasting connections between brands, culture and the people who shape it.

We are fast, ambitious and deeply people-powered. Our work gets talked about because it always stands for something.

Why This Role Exists

This role exists to deliver best-in-class social content and engagement strategies for your clients, content that is culturally sharp, platform-native and rooted in insights. Operating end to end spanning ideation through to execution and reporting, as Social Media Strategist, Community Manager and Creator you are responsible for producing standout brand content that resonates, increases sentiment and engages audiences.

Key Responsibilities

Content Creation + Platform Execution

• Create, shoot and edit high-quality content for TikTok, Instagram, YouTube and X.
• Develop platform-specific content calendars that reflect cultural moments and client objectives.
• Produce reactive, trend-led content at pace.
• Manage community engagement and respond to audience interactions with tone-of-voice consistency.
• Ensure all content meets TFR’s standard of excellence and brand consistency.

Social Strategy + Campaign Development + Social Listening

• Work with all TFR teams to deliver integrated and impactful social campaigns.
• Generate actionable insights from social listening data to guide content strategy, campaign development and brand positioning.
• Monitor and analyse social media conversations, brand mentions, and industry trends to identify opportunities and potential issues in real-time
• Bring proactive ideas rooted in cultural insight and platform behaviour.
• Stay ahead of social trends, formats and platform updates.

Community + Channel Management

• Work with the rest of the team to activate the community and channel management strategy across your client base, ensuring a mixture of proactive and reactive engagement measures.
• Proactively conduct daily searches across client-related social content to spot engagement opportunities, resharing relevant content to further amplify brand engagement.
• Manage publishing schedules, community interaction and tone-of-voice consistency.
• Monitor engagement, sentiment and audience behaviour to optimise performance, taking part in daily content sweeps to identify real time, culturally relevant moments.

Measurement + Insight

• Track performance metrics and translate results into actionable recommendations.
• Present social insights to clients with clarity and confidence.
• Optimise content based on insights and platform behaviour.

Commercial Responsibilities

• Support development of scopes, timings and budgets for social projects, invoicing clients directly where necessary
• Ensure time is used efficiently and work is delivered within agreed budgets.
• Identify opportunities to elevate social activity and drive incremental growth.

Client Collaboration

• Present social content, ideas and analysis to clients with clarity and confidence.
• Support broader campaign delivery and integration of social across the agency.
• Regularly take notes and minutes at internal and external client meetings, sharing assigned follow-up tasks with the team.

Skills, Experience + Mindset

You’ll thrive here if you bring:

• At least 4 years’ agency experience managing and creating content for TikTok, Instagram and other major platforms.
• Hands-on content creator comfortable scripting, filming and editing.
• Strong understanding of platform trends, native formats and algorithm behaviours.
• Confident communicator with excellent writing and storytelling skills.
• Cultural curiosity and a proactive mindset.
• Organised, detail-driven and able to operate in a fast-paced, high-standards environment.
• Confident using analytics tools and reporting insights clearly.
• Ability to balance conceptual thinking with detail-oriented execution
• Collaborative approach, working seamlessly with Creative, Social, PR and Client Services
• A proactive mindset with the ability to challenge, elevate and refine ideas
• A commitment to continuous learning and improvement
• A team-first, values-driven approach

What Success Looks Like

• Ideating and posting regular high quality social content that aligns to client brand guidelines and TFR’s standard of excellence and brand consistency
• Developing and executing effective and impactful community management strategies that engage, nurture audiences in a meaningful way and build brand love

• Being the go-to social expert for your clients, utilising your social and content creation expertise and knowledge of project scopes, budgeting and how to drive incremental growth