What We Do
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
About Us
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
Repositioning a luxury legacy brand from muted tradition to bold, modern parenting.
At the same time, we wanted to attract a new wave of parents who may not have seen themselves in the brand before.
Bugaboo, often dubbed the Rolls-Royce of pushchairs, was ready for a transformation. Known for sleek design and premium quality, the brand was looking to shake off its ‘pastel parenting’ perception and embrace a more expressive, playful identity: Vibrant Parenting.
A new global creative platform had launched, and our role was to bring it to life in the UK, Nordics, and Australia, translating a big brand shift into culturally relevant, high-impact local campaigns.
Working with local (kid) ambassadors in each territory, we produced three campaign films and a suite of bold, scroll-stopping visuals for owned media.
All content drove traffic to a dedicated campaign microsite where parents could apply (or nominate a mischievous little one) for the role.
