What We Do

We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.

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About Us

We help brands earn their place in culture by grounding creativity in human values and cultural truth.

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Wendy's 
Frosty Funhouse

Creating a brand to be experienced instead of seen.

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Activation, Concept, Production
partners

Wendy’s is the only QSR brand that encourages people to play with their food.

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The Brief

To create a brand experience for Wendy’s UK to reintroduce them to key cities and markets.

Wendy’s entered the UK market in 2021 to a crowded, fast-moving space. Big players dominate attention, and without the same budgets to compete on volume alone, they needed to partner with an agency who understood how to translate global brand, into local love. The challenge isn’t just to show up - it’s to matter. To stay culturally relevant, earn attention in the right moments, and connect with people in ways that feel real.

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The Solution

This spring, Wendy’s went on a 7-city tour across the UK with a classic American school bus remixed into a playhouse.

Guests entered a world of free fun, activities, merch,  Frosty treats and vouchers to redeem nuggets in restaurants. We called this “The Frosty Funhouse”... with hype and anticipation driven through PR, social media and creator collaborations.

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