What We Do
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
About Us
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
Bringing together kebabs, communications and culture.
The Fitting Room was appointed following a competitive pitch as the retained PR and culture agency for GDK.
They needed a partner who was able to work from a local to a scalable level, which required both proactive and reactive operations. GDK, the UK’s fastest-growing QSR brand, currently leads with their understanding of pop culture, and needed an agency that aligned with this strategy.
Ensuring an ownable moment for the brand each year as we continue to develop their annual campaign for World Kebab Day, with content collaborations, cultural conversations and offer-led incentives.
Positioning GDK as industry leaders through stakeholder profiling and b2b story carving.
Supporting the brand with continuous advocacy through tastemakers, partnerships and content creators.
Developing and implementing localised NRO toolkits to support the master growth plans with the upcoming milestone of their 150th opening.
Coverage across 18 months, including Forbes, Daily Mirror, Daily Mail, Time Out, The Metro and PR Week.
