We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
When one of the world’s biggest brands gives back to The Culture.
When Google was looking to launch their new project, Union Black, they needed a communications partner that not only looked at traditional media but also underpinned this with channels that directly speak to the communities they were looking to champion.
TFR was brought onto the project to support the execution and launch of the campaign.
Leading cultural communications and influencer engagement, we developed the guest list for the launch event, ensuring that voices from the communities Union Black intended to serve were in attendance.
Coverage included: GUAP, NME and Mashable.