What We Do

We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.

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About Us

We help brands earn their place in culture by grounding creativity in human values and cultural truth.

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Heads of 
State

Curating a four day experience for creators to launch a new original movie.

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deliverables
Concept, activation, production, influencer marketing
partners

Grounding insight: The film’s promotion centred on the unlikely pairing of Idris Elba and John Cena, and the UK and US fusion.

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The Brief

To create a four-day experience for global influencers that highlights the movie’s core themes to drive social content.

Following a competitive pitch, TFR were appointed as a cultural global influencer partner for the ideation, curation, and production of a four-day experience in London for global creators from the LATAM, USA, UK and APAC markets.

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The Solution

We curated a schedule that paired action with Prime-ministerial treatment, a perfect balance between premium experience and thrill-driven activity.

The event began with a drinks reception at The Trafalgar St James, ensuring global creators were immediately immersed in London’s skyline as the scene setter for the following days.

A curated brunch at world-famous tailor Ozwald Boateng’s Saville Row store, including a bespoke gift for each creator and a workshop from Ozwald and his team.

Our influencers boarded a double-decker bus, stopping to complete challenges in pairs as part of their ‘mission briefing’, in a competition to become Heads of State. This included speed boats down the Thames, climbing the O2 arena, and competing in MI6 devised challenges.

Our final night saw us host a State Dinner, where we crowned our two heads of state and gifted them with live-painted presidential portraits. Influencers enjoyed a four-course tasting menu which fused British and American classics backed by a string trio with branded touchpoints throughout the iconic venue, Trinity House.

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