What We Do
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
About Us
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
Launching the flagship store for the ‘Hollywood glow’ in the UK.
HydraFacial is a globally admired brand in the beauty and aesthetics space, known for its high-performance treatments and cult following.
While traditionally available through third-party salons in the UK, this launch marked a significant brand moment: the opening of HydraFacial’s first-ever flagship-owned store.
Our challenge?
To clearly communicate the store’s flagship status, drive first-time trial through complimentary treatments, and ultimately convert new customers into repeat bookings at partner salons nationwide.
We needed shareability to be embedded in every touch point.
From the waterfall step and repeat, to branded ice cubes, ice cream bars, and personalised cocktails.
To keep the energy of the event high, we curated a lineup including The Dixon Brothers, Lovely Laura and Tiffany Calver.
