What We Do
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
About Us
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
Reframing cultural relevance in a competitive content landscape for Meta Festival.
Meta’s owned channels are operating in one of the most saturated spaces in media: the short-form content market.
With attention spans shrinking and cultural signals moving faster than ever, the EMEA marketing team needed to cut through the noise and reassert Meta’s value to advertisers.
The annual Meta Festival - their flagship event that welcomes over 400 in-person attendees and hundreds more via global livestream offered a moment to do exactly that.
Our partnership spanned speaker programming, experiential ideation, product showcasing and the event content strategy.
We curated a speaker programme including some of the most influential voices in culture, featuring Melissa’s Wardrobe, Claudia Winter, Blank Street UK Marketing Director and Olamade, CEO Topicals.
A partnership with Blank Street coffee that included a concept store built within the conference.
A bespoke build of Columbia Flower Market to drive Reels downloads and hero product development.
The strategy and activation approach landed, resonating not just with attendees but with Meta’s global teams. The playbook we co-created is now being rolled out across several other Meta territories worldwide, reinforcing its effectiveness and cultural adaptability.
