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We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.

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About Us

We help brands earn their place in culture by grounding creativity in human values and cultural truth.

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Meta (Instagram)
Adam Mosseri Arsenal Day

Adam Mosseri is an Arsenal supporter.

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To create an experience for sport focussed creators and Adam Mosseri to drive social coverage.

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The Brief

TFR was briefed to create a brand event to host Adam Mosseri, Head of Instagram and Threads, on the UK leg of his EMEA tour.

The event needed to serve as a space where Mosseri could meet and converse with creators, whilst all in attendance were entertained with interactive touch points to drive social sharing.

Adam Mosseri Arsenal Day
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Adam Mosseri Arsenal Day
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Adam Mosseri Arsenal Day
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Adam Mosseri Arsenal Day
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Adam Mosseri Arsenal Day
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Adam Mosseri Arsenal Day
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Adam Mosseri Arsenal Day
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Adam Mosseri Arsenal Day
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Adam Mosseri Arsenal Day
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Adam Mosseri Arsenal Day
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Adam Mosseri Arsenal Day
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Adam Mosseri Arsenal Day
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The Solution

The creative direction was ‘A celebration of our team’ – a chilled kickback for the players that make Instagram.

The day was hinged on celebrating the successes and perseverance of the creators in achieving their dreams and using Meta’s platforms as a tool to do so.

Hosted at The Emirates Stadium, we created a brunch experience, elevating the existing space with minimal but effective touches of brand colours using a selection of uplighting against walls, wrapping key surfaces, and branding on collateral around the room.

As part of the programming, Mosseri and the creators enjoyed a private tour, photo opportunities, a sneak peek inside KSI’s private box and a live podcast interview between Adam and Grace Beverly for her podcast.

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