What We Do
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
About Us
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
Launching a new flavour with a voice of authority.
GDK are known for the flavourful LTO’s, but when it came time to launch their latest concoction, we needed to ensure we paid cultural respect to the creators, whilst also generating hype and broad reach with recognisable talent.
Working with the orginators of the Tikka Masala, Glasgow based Shish Mahal, we knew the dish already had authority, but then it needed reach.
We worked with British Legend Asim Chaundry (better known as his character Chabuddy G) to co-create hero content and a roll out strategy that ensured the campaign was noticed, and not just ‘another QSR LTO’.
