What We Do
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
About Us
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
Creating a creator first experience for three brands: Threads, Netflix, and Inside (The Sidemen).
Season two of The Sidemen’s show, Inside, was launching on Netflix, and the brands were working with Meta’s Threads to curate an influencer launch event for the show.
They needed this to feel immersive for all three brands and drive shareable, feed-worthy content.
TFR was briefed to curate the event from ideation through to execution, considering every touch point throughout.
We incorporated touch points from the show, such as the iconic sofa, as well as a live podcast studio for content creation.
The main event was the screening of the first episode, which was completed with branded popcorn.
