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Celebrating International Women’s Day at Borough Yards.
Borough Yards sits parallel to Borough Market, the more well known area in London Bridge. This year, they wanted to drive recognition for the brand and space with consumer facing marketing strategies and cultural activation planning.
Members of the public were invited to write a message to a woman in their life who made them who they are today or played a pivotal role. Much like the love locks of Paris, this idea aimed to celebrate the relationships which are the cornerstone in many women’s lives. But, most importantly, the mirror element celebrated the woman writing the message herself. A gentle reminder to show the same love, compassion and appreciation we give to others, to ourselves.