What We Do
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
About Us
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
A social first strategy with high quantity output.
NOW had struggled to establish their voice on social media, being the ‘younger sibling’ of Sky.
Looking to increase their social impact, NOW engaged TFR to develop a culture and social-first approach with a toolkit including a new tone of voice and creators strategy.
This allowed us to create compelling social-first videos in short format.
The NOW name lends itself to the landscape we’re living in now.
The emotion of ‘instant-ness’ that young consumers desire, from the online world like Deliveroo, Netflix and TikTok, is perfectly paired with their hunger for experience, access, and third spaces. We used this sentiment to underpin the strategy for NOW.
