What We Do

We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.

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About Us

We help brands earn their place in culture by grounding creativity in human values and cultural truth.

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Puttshack

Nostalgia - but make it golf.

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For the launch, we needed to dive deep into their zillennial target audience.

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The Brief

For the launch we needed to dive deep into their zillennial target audience.

As the lead PR agency for the Puttshack brand, TFR was tasked to launch the brand new Bank site with one ambition: to drive share-ability online.

Puttshack wanted to build out their online persona and saw the launch as an opportunity to generate a viral moment through a core campaign and epic launch event.

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The Solution

Our core campaign centred on nostaliga, creating the ‘Puttshack Playback’, tapping into the sounds of the 90's, and retro technology such as the Walkman and Polaroid making their comeback.

We enlisted emerging talent Remi Burggs as our face of the campaign and worked with her to record invitations, which were delivered to press and influencers via branded Walkmans.

The event itself saw a star-studded carpet, with Jamie Laing, Vicky Pattison, Naughty Boy and Georgia Toffolo.

Inside the vent, we curated a surprise launch party line-up of So Solid Crew, Big Brovaz and S Club, which literally took the roof off of the underground location.

weeks fully booked
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