What We Do

We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.

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About Us

We help brands earn their place in culture by grounding creativity in human values and cultural truth.

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The Brit’s X Since ‘93

The beginning of a legacy - making waves for the Brits.

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Of the BRIT’s voting academy, 24% are Black, Asian, or of ethnic minority background.

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The Brief

To create the most unmissable Brits after party in London for The Culture.

Black British Artists were dominating the charts, but weren’t being represented at the awards show.

Together with Sony’s Since ‘93, we wanted to change that and create a space of celebration for these artists and those who supported them.

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The Solution

We created the Since ‘93 Brits after party and shut London down.

This was an event we managed for three consecutive years.

From securing the first sponsors from within the TFR network in the first year to attracting global brands such as Ciroc and Beats by Dr.Dre. for our final year, we built a legacy and space for the biggest names in British music to be handed the mic and their flowers.

The events were attended by some of the biggest names in the music industry, including Giggs, Stormzy, Emeli Sande, and Maya Jama.

The event was reported as ‘the party that shut down London’ due to the queues and oversubscribed guest list.