What We Do
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
About Us
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
Creating a content first experience for creators, driven by cultural insight.
Following a five-way competitive pitch, The Fitting Room was appointed by Instagram to lead strategy, creative, and delivery for a series of global activations as part of their creator partnerships programme.
In a landscape crowded with short-form content platforms, Instagram needs to offer creators and partners more than just reach. They need unforgettable experiences.
Our role? To deliver once-in-a-lifetime moments that not only build brand loyalty, but are underpinned by sharp cultural storytelling and relevance. Experiences that live on and offline and in memory.
Inside the experience, we had shelves for people to ‘shop’ from for their festival essentials, and a bespoke Ice Lolly bar serving bespoke flavours in brand colours.
Tying into the concept of ‘giving people their flowers’ we also had a florist within the pop up to make bespoke flower crowns and bouquets for creators and music talent.
