We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
Curating immersive, tech led experiences. Insight: The little treat economy is a booming trend, especially on social platforms with GenZ and Millenial audiences.
Meta needed a brand experience for their creators at All Points East festival which would generate organic social coverage of the activation, and communicate key messages of their Meta wearables and AI technologies in culturally relevant way.
An immersive, AI driven space that creators could interact with through their Meta wearables and interactive stations. We partnership with Shake Shack to serve up ‘little treats’ and NARS for a beauty bar (an essential mid festival)