What We Do

We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.

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About Us

We help brands earn their place in culture by grounding creativity in human values and cultural truth.

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ETM 
Group

Amplifying isolated venues within a brand portfolio.

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Grounding insight: 70% of Londoners don’t take a lunch break anymore.

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The Brief

To drive mass awareness through media coverage for all ETM venues across culinary and sport bars.

London is saturated with rooftops and premium dining experiences, as well as hot spots for sports viewing, so finding a reason to visit and cut through the noise was a top priority for ETM Group.

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TEMP KITTY HAWK Thurs 5th Sept 14 of 35
2022 12 10 REDWOOD tomwebb 14544
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The Botanist Thurs 6th June 43
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Aviary PT 124
TEMP KITTY HAWK Thurs 5th Sept 14 of 35
2022 12 10 REDWOOD tomwebb 14544
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The Botanist Thurs 6th June 43
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Aviary PT 124
TEMP KITTY HAWK Thurs 5th Sept 14 of 35
2022 12 10 REDWOOD tomwebb 14544
Aviary 13 07 01
The Botanist Thurs 6th June 43
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The Solution

We launched a sophisticated and segmented media strategy that highlighted each of the venues USP’s and ensured spotlight moments throughout the calendar for each of their 30+ sites.

 

To support the brand's 8 London Sport Bars, sitting under the master brand Sport London, we created a campaign that saw us offer £2 pints for one day only.

Promoting premium lunching at their rooftop venue Kitty Hawk, we put a twist on BYOB (Bring Your Own Booze) and launched Bring Your Own Boss - a campaign encouraging people to take their lunch break by bringing their boss with them to eat for FREE throughout January.

We also introduced Shuck & Slurp, a mid-week offer for wine and oysters, which had 20M+ press reach and drove a significant increase in bookings.

Coverage including The Sun, Secret London and Time Out, Cosmopolitan, and The Metro

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