What We Do
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
About Us
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
Celebrating a brand milestone nationwide.
In 2023, Be At One was continuing the rebuild from the Covid lockdowns, regaining their crown as the best bar on the high street. As their lead agency, TFR were briefed to curate a nationwide campaign to celebrate the brands 25th Birthday which bought to life their USP’s. Be At One’s team are brilliant at local engagement, but rarely do they communicate on a national scale.
One of the most popular songs from 1998 was the Vengabus, which inspired our core activation: a branded bus tour of the UK.
We travelled to three key cities with our activation: London, Birmingham and Manchester.
Onboard the fully wrapped bus was a Be At One bar serving cocktails, a DJ booth with local talent performing in each location alongside temporary tattoo stations and performances from our disco head dancers.
To engage teams at a site level, every site and employee was gifted with decorations and merch to celebrate the campaign.
