What We Do
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
About Us
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
Bringing bone broth to the Nation.
Following the viral Pho Fix campaign in December 2023, Pho had become synonymous with ‘hangover cures’. Heading into 2025, there was ambition to change the conversation in the most sober month of the year - Dry January.
As their lead strategic agency, TFR ideated a campaign focusing on the benefits of bone broth, heating up London in winter.
The bespoke build was designed and branded by TFR to convey the campaign message - to be fuelled by Pho. Across two days, the public could queue up to try the bone broth in chicken or beef, which was delivered in branded coffee cups. As people took their broth, they were also given a bounce-back voucher to redeem in restaurants to drive dine-in visits.
