What We Do

We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.

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About Us

We help brands earn their place in culture by grounding creativity in human values and cultural truth.

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Popeyes 
James Buckley

Dry British humour and nostalgic faces for scroll stopping impact.

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"The Inbetweeners" has gained significant viewership in the UK, reaching 27.7 million people, seeing a resurgence on TikTok with Zillennials and Gen Z discovering the show.

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The Brief

To create a social first piece of content that drove engagement and share-ablity.

Popeyes was launching their first-ever limited-time menu item for Christmas, but was struggling to drive social cut through at an oversaturated point in the year.

As their lead culture and social agency, TFR was asked to create social-first content to live organically and in a paid ad strategy to drive shareability during the festive season.

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The Solution

We partnered Popeyes with Inbetweeners star James Buckley, creating a content-led campaign focused on his well-known characters ‘tongue in cheek’ humour.

We partnered with Popeyes with Inbetweeners star James Buckley, creating a content-led campaign focused on his well-known characters ‘tongue-in-cheek humour. 

Working from concept to storyboard, to production, to final edit, we merged his renowned one-liners with the product appeal, in particular, the ‘sauciness’.

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Selling item in December was The Festive Superstack
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