What We Do
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
About Us
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
We turn insight into strategy, stories and experiences that build momentum, belief and long-term brand value.
We help brands earn their place in culture by grounding creativity in human values and cultural truth.
Hijacking London Fashion Week
Wendy’s entered the UK market in 2021 to a crowded, fast-moving space. Big players dominate attention, and without the same budgets to compete on volume alone, they needed to partner with an agency who understood how to translate global brand, into local love. The challenge isn’t just to show up - it’s to matter. To stay culturally relevant, earn attention in the right moments, and connect with people in ways that feel real.
Imi created a brand inspired look and wore the garment at LFW, arriving in style in a wrapped Wendy’s sprinter alongside hype team delivering the menu to attendees as a surprise and delight moment. To take things one step further, we took the Wendy’s branded sprinter to some of the coolest LFW after parties to fuel hungry front row guests and keep them going all night long.
